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Festival Strategy Research and Feasibility

Arts/Culture/Heritage

Limerick City and County Council engaged our expertise to lead and deliver a strategic analysis of the economic, cultural and community impact of Festivals and Events in Limerick to support the development of a Festivals and Events Strategy which led to Strategic Road Map and Action Plan.

 

What we did

  • Economic analysis of the impact of LCCC investment in Festivals and Events
  • Competitive analysis of 4 major international festivals and international benchmarking in UK, France and Scotland of Limerick Festivals and Events
  • Development of USP and Value Proposition
  • Future investment needs and requirements to position Limerick as a Festival and Event destination
  • Analysis of Internal Structures and Operations
  • Facilitation of Design Thinking Workshop with stakeholders

 

What we delivered

  • We delivered a Road Map and Action Plan and produced a Report and Infographic
  • Development of Investment and Sponsorship Deck and Pitch
  • The establishment of Key Performance Indicators

 

See attached document

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