Limerick City and County Council engaged our expertise to lead and deliver a strategic analysis of the economic, cultural and community impact of Festivals and Events in Limerick to support the development of a Festivals and Events Strategy which led to Strategic Road Map and Action Plan.
What we did
- Economic analysis of the impact of LCCC investment in Festivals and Events
- Competitive analysis of 4 major international festivals and international benchmarking in UK, France and Scotland of Limerick Festivals and Events
- Development of USP and Value Proposition
- Future investment needs and requirements to position Limerick as a Festival and Event destination
- Analysis of Internal Structures and Operations
- Facilitation of Design Thinking Workshop with stakeholders
What we delivered
- We delivered a Road Map and Action Plan and produced a Report and Infographic
- Development of Investment and Sponsorship Deck and Pitch
- The establishment of Key Performance Indicators
See attached document