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GM INNOVATIONS worked in partnership with Airfield Trust to manage and deliver the successful transition and re-opening of this unique 38acre working farm, gardens and food experience.
Through the application of innovation management and creativity techniques a wide range of customer- focussed ideas were developed, prototyped and tested by a multi-disciplinary team across farming, food, heritage and gardens. The implementation of these new ideas attracted 100,000 visitors in the first six months since opening, a surge in Memberships and widespread demand for its education programmes.
Our unique approach to network development connected Airfield to a wide range of stakeholders from media, government departments, state gencies and key organisations in the agri-food sector. Airfield has successfully re-positioned its brand and profile as a national attraction welcoming visitors from all over the country.
GM INNOVATIONS applications included:
- Innovation Management
- Creativity Techniques
- Network Development
- Innovation Project Management
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